Lincoln Industries’ product to star in Super Bowl broadcast

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People watching Sunday’s Super Bowl will see a Lincoln company’s product playing a central role in the broadcast.

Lincoln Industries, which is the largest privately owned metal finishing company in North America, designed and built the set that CBS’ NFL Today crew will use for the pregame, halftime and post-game shows.

The work on the set was done by Source One, which Lincoln Industries acquired in 2018.

Source One, which is now a division of Lincoln Industries, has been designing and installing sign frames for customers in the entertainment, technology and news broadcasting industries for more than 20 years.

But this is the first time the company has been chosen to do a broadcast set for the Super Bowl.

Source One and Lincoln Industries were approached in December by Planar Display Solutions, an electronic sign company they have partnered with on other projects, which wanted to partner on the Super Bowl set.

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Source One designed, fabricated and installed the set as well as a second one in front of the Bellagio hotel that has been used for some of CBS’ coverage over the past week leading up to the game. It did all of the work in less than 45 days.

Lincoln Industries also played a role in building the broadcast booth that will be used by CBS play-by-play announcer Jim Nantz and color commentator Tony Romo.

Super Bowl LVIII is finally upon us and after a grueling season, there are two teams left, the Kansas City Chiefs and the San Francisco 49ers. From a team looking to make history to a team looking to end a near three-decade drought, here are five storylines surrounding this year’s game. The bright lights of Las Vegas are hosting the event, however, the league has reiterated that the teams and players involved may not bet on the game. Chiefs quarterback Patrick Mahomes is playing in his fourth Super Bowl in five years and aims to become the fifth quarterback to win three titles. Unsurprisingly, Taylor Swift’s appearance at the event is forefront of discussions as her boyfriend Travis Kelce is set to play in the game. The 49ers are keen to avenge their 2019 Super Bowl defeat to the Chiefs where they let a comfortable lead slip in the fourth quarter. Lastly, “Mr.Irrelevant” and the last pick in the 2022 NFL Draft, Brock Purdy, is aiming to silence his critics and complete his fairytale story.

Reach the writer at 402-473-2647 or On Twitter @LincolnBizBuzz.

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